Eric Coronel, Director of Sustainability at the American Peanut Council – a U.S. Sustainability Alliance member, highlights a uniting point for U.S. peanut sustainability
Surveys show that consumers want to know where and how their food is grown (1); they also believe that their food purchases have an impact on the environment (2). American peanut farmers, found in just thirteen southern U.S. states (Figure 1), have a compelling story that will resonate with consumers when they are deciding what food to buy. And a new initiative from the American Peanut Council, a non-profit, membership organisation that represents all segments of the U.S. peanut industry, will help ensure they have the data to support peanut sustainability.
